The consumer appetite is there. The infrastructure exists. Here's why 2026 is the year to stop sitting on your drinks brand idea.
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There’s something quietly iconic about spotting Zendaya at an event—effortlessly stylish, totally at ease, and yes… holding a can. It’s a small detail, but it says a lot.
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For years, juice was sold on one simple promise: refreshment. Grab a cold can, take a sip, cool down and carry on. But the modern drinks consumer is asking for far more than that now.
Read MoreThe consumer appetite is there. The infrastructure exists. Here's why 2026 is the year to stop sitting on your drinks brand idea.
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The war in the Middle East is disrupting global shipping routes, making whey harder and more expensive to source for canned drinks producers that rely on it for functional products. This is forcing brands—especially smaller ones—to rethink sourcing strategies, diversify suppliers, and build more resilient supply chains.
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Adaptogens - plant-based ingredients like ashwagandha, ginseng and rhodiola - are increasingly appearing in canned drinks as consumers look for beverages that offer functional benefits such as focus, balance or relaxation. Rooted in traditional practices, these ingredients tap into growing demand for drinks that do more than just refresh. Cans provide a convenient, accessible format, while working with an experienced co-packer like Canify ensures adaptogens are incorporated effectively, consistently and compliantly - turning a functional concept into a shelf-ready success.
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Global ginger supply has tightened due to poor harvests, crop disease and supply chain pressures, pushing prices up. For ginger ale and ginger beer producers, this means choosing between absorbing higher costs or raising shelf prices — with smaller craft brands feeling it most. As demand for natural, authentic flavours grows, switching to artificial alternatives isn’t an easy fix, meaning the ginger shortage is quietly shaping both pricing and product decisions across the drinks market.
Read MoreFrom concept to can, we're your dedicated production partner in the UK's thriving beverage market.Start your journey with us - reach out to get started
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