Why Autumn & Winter 2025 Are Pivotal If You Want to Launch a Drinks Brand in 2026

The work starts now. Autumn and winter aren’t downtime — they’re the most pivotal months if you want to hit shelves strong next summer. From buyer timelines and stability testing to trial runs and community-building, this is the window where future success is decided. We’ve put together a breakdown on why autumn/winter 2025 is your golden window — and how Canify helps founders go from concept to can, ready for launch.

How we helped Botivo can their signature serve

Will flavours be lost? To pasturise or not to pasturise?

When you're developing a canned drink—especially something with fresh, vibrant flavours—one of the trickiest decisions is whether to pasteurise.

Flavour Houses? What are they?

If you’ve ever sipped a fizzy soft drink, a botanical gin, or a ready-to-drink cocktail and thought, “Wow, that tastes amazing”, chances are a flavour house played a big part in that moment.

How to Start Figuring Out Your Drink’s Recipe (Without Losing Your Mind)

So, you’ve got a drink idea bubbling away in your brain... maybe it’s a punchy hard seltzer, a cozy spiced rum, or a botanical non-alcoholic spirit and now you’re thinking how the hell do I actually turn this into a real recipe?

Where Should a Start-Up Drink Brand Market Their New Creation?

So, you’ve nailed your drink recipe – it’s fresh, tasty, and unique – but now comes the big question: where do you actually sell it?