CANIFY Blog

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Latest Articles

Where Has All the Matcha Gone?
November 4, 2025

Matcha’s global popularity is surging, driven by health-conscious consumers and its aesthetic appeal, but limited production and labor-intensive harvesting are straining supply. As demand outpaces availability, consumers and brands alike are encouraged to value authentic, sustainably sourced matcha and appreciate the craftsmanship behind each cup.

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Should You Expand Your Flavour Range — or Stick With What You’ve Got?
November 4, 2025

Growing canned drink brands should focus on perfecting a few standout flavours first to build recognition, trust, and efficient production. Once established, expanding the lineup strategically — through limited editions or thoughtful new blends — can drive growth, provided each new flavour strengthens the brand’s story rather than diluting it.

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What’s Next on the Flavour Front for Canned Drinks in 2026?
November 4, 2025

The canned drinks market in 2026 will be defined by bold, creative flavours that blend nostalgia, global influences, and wellness-focused innovation. Expect citrus twists, tropical fusions, botanical sophistication, and adventurous “swicy” combinations — all designed to balance familiarity with excitement and tell a story through every sip.

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Your Drink is Canned, Now Where Do You Market It?
November 4, 2025

Finding the right place to sell your canned drink starts with understanding your target audience and studying where similar brands succeed, then testing what resonates through small launches or partnerships. Focus on creating an authentic brand experience — from social media to in-person events — and use feedback and data to refine your strategy and uncover your ideal market.

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HOW CANIFY CANNING DOES IT ALL UNDER ONE ROOF
November 4, 2025

Canify Canning is a full-service partner that helps founders turn drink ideas into ready-to-sip products by handling everything from recipe development to production, packaging, and delivery. With expertise in both operations and marketing, they provide the tools, insights, and support needed to bring standout canned beverages to market confidently.

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Win Winter Own Summer: Why Smart Brands Can Early
October 29, 2025

Winter is actually one of the smartest times to get your canned drink recipe and packaging sorted - even if it feels a bit early for a summer product launch.

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