Once you’ve nailed your canned drink recipe and your packaging is looking sharp, the next big question is: where should you actually sell it? Knowing where to market your drink isn’t just about guessing — it’s about understanding who’s most likely to love it. Start by thinking about your target drinker. Are they gym-goers looking for a clean energy boost, festival-goers chasing fun and flavour, or professionals after a sleek after-work cocktail? The clearer your audience, the easier it is to decide where to show up — whether that’s in health stores, bars, online, or even at pop-up events.

Next, look at where your competitors are winning. If similar brands are thriving on TikTok or through subscription boxes, take note. It’s not about copying, but about learning what works in your niche and finding your own spin. Social media insights and small test launches — like selling at local markets or partnering with a trendy café — can tell you loads about what resonates and where your drink belongs.

Finally, remember that marketing a drink is all about energy and experience. Your customers aren’t just buying a can — they’re buying a lifestyle. Whether you go big on digital ads, grassroots sampling, or influencer collabs, make sure every move feels true to your brand’s story. Start small, test often, and let the data (and the feedback) guide your next steps — your perfect market will soon reveal itself.

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