So, you’ve nailed your drink recipe – it’s fresh, tasty, and unique – but now comes the big question: where do you actually sell it? For a start-up drinks company, choosing the right launchpad is half the battle won. The key? Start small but smart. Think indie cafés, delis, and health food shops where staff are happy to chat about your product, and customers love discovering something new. These places offer visibility without the overwhelming volume (or cost) of national supermarket shelves. Plus, you get direct feedback – a goldmine for early-stage brands.

Next up: farmers markets, festivals, and local events. These aren’t just places to sell – they’re community hubs where your story matters just as much as your flavour. Bring your passion, your branding, and a small tasting setup and you'll be amazed how many loyal customers you can convert face-to-face. Many brands build their first fanbase from events like these. And if your drink’s Instagram-ready? Even better – a bit of buzz can go a long way when people are sipping and snapping.

And don’t forget the power of online. Platforms like Shopify and TikTok Shop give you access to national (and international) customers without needing a distributor. Combine this with clever social media – think behind-the-scenes content, founder stories, and people actually enjoying your drink – and you’ll be building brand recognition before you even hit a store. Remember: the magic mix is starting local, going social, and always staying personal.