No sweeteners. Lower costs. Better taste.

How we helped Moody redevelop their hydration range from the ground up.

At Canify, we love getting stuck into projects that challenge the norm and Theo Laviale, founder of Moody Drinks, came to us with exactly that.

Moody had a clear vision: clean hydration, no compromise.

But there was a sticking point — stevia.

The Problem?
Despite Moody’s strong branding and market potential, the inclusion of stevia was holding things back. Retailers weren’t keen, and neither was Theo — the taste just didn’t feel right.

The Mission:
✅ No sweeteners (natural or artificial)
✅ Low sugar, low calorie
✅ Keep the clean, fresh taste
✅ Get to market fast — without sky-high costs

What we did:
We worked with Theo to redevelop both SKUs using high-quality natural extracts, a splash of British raspberry juice, and added prebiotic chicory root inulin for body and function.

And to top it off — we reformulated the recipe to be consistent across different production sites by adjusting for local water profiles. That’s the kind of detail that matters at scale.

The results?
👉 0 sweeteners
👉 Clean, craveable flavour
👉 Better nutritionals
👉 On-pack claims that actually mean something
👉 AND a 20–30% reduction in ingredient costs across the range

Theo said it best:
“Canify helped us with both our recipe redevelopment and trial run. The precision and care they provided was amazing, and the low MOQ meant we could go to market fast while fine-tuning. Would highly recommend — especially if you’re London-based.”

We’re proud to support founders like Theo who aren’t afraid to do things differently.

If you’ve got a great drink, but something’s holding it back - let’s talk. This is what we do!

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